Quantitative, Qualitative, or Mixed Methods research Paper

Quantitative, Qualitative, or Mixed Methods - Research Paper ExampleThe research report under analysis examines the depth and pretension of reverse logistical practices in Ghanas pharmaceutical manufacturing industry. Apparently, the research used a mixed methods approach. In essence, the research exercise involved a proportional application of both the quantitative methods and qualitative methods. The first evidence of mixed methods approach is observable inwardly the data collection context of the research. With regard as to the data and methodology section of the article, it emerges that data and information were gathered through the use of questionnaires, specifically both open ended and closed ended questionnaires. Questions contained within the questionnaires were either open or close ended in nature. In this case, use of closed ended questions is an iconic characteristic of quantitative research methodology. On the other hand, the use of open ended questions is synonymous t o qualitative research methodology. In addition, administration of personal interviews to managers and professionals within the pharmaceutical industry qualifies as an accompanying of qualitative research approach. Based on the nature of questions used during the questionnaire data collection exercise, it is admissible that a mixed research methodology was employed.Besides the proportional conflate of qualitative and quantitative approaches in obtaining data and information, mixed methods approach is also evidenced by techniques used in the description and analysis of data and information.