A Famous South Indian Restaurant In The Uk Marketing Essay

A famed southwestward Indian eating place In The Uk Marketing analyse Mirch Masala, a celebrated south Indian eating place in the UK started in the grade 1995 in Norbury, establishing show successiones in Tooting in the year 2001, Southall(a) severalise in April 2004, Croydon and East capital of the United Kingdom branch in 2005 and Ilford branch macrocosm the up-to-the-minute in February 2009, under the heads-up gaze of its owner and founder, Mr. Riaz Hassan Sabir, 49. It bears the name of almost basic fixings of Indian cuisine. The specialties ar karahi and barbecue dishes. solely forage is disposed(p) fresh on the premises, which may develop the massive popularity, as it tastes so fantastic. Mirch Masala has a string of awards to its credit. The Norbury branch win a highly commended in the Croydon Guardians eating place of the social class awards and the Tooting branch won its region in the Tiffin loving cup and has gone on to the national finals. Mirch Masa la has been the master of a subprogram of UK restaurant awards, the latest being conk 100 RESTAURANTS OF UK voted by EVENING bill (AUG 2003). line of descent portfolio The broad(a) descent is underframe upon a flat integration, dealing lonesome(prenominal) with restaurant business. Expanding its fly in the South capital of the United Kingdom with a total of 6 branches, all branches clear by halal Monitoring committee, UK. Having the like menu and resembling style of preparing the pabulum in all branches is unique in Mirch Masala. Mission instruction To provide customers the reliable taste of Indian cuisine and be the best in the Industry on a pursuant(predicate) level Overview of Business Mirch masala started with the first branch in Norbury and succeeded all all everyplace a completion of time, developing but with 5 more branches to its profile. Having everyplace hexad branches, Mr. Riaz Hassan Sabir enjoys reaping a best profit and delivers tenuous oper ates with safe quality of food equally over all branches pull down though the branches argon decentralized. Employees come from the uniform Asian setting that has enough conceit about Indian cuisine. The business comprises of over 60 employees in all the branches with lay capacity of clxx in Croydon branch, 320 in Ilford, 130 in Tooting, 160 in Norbury, 140 in Southall and 120 in East Croydon. Branches Norbury eatery 1416 capital of the United Kingdom route, Norbury capital of the United Kingdom SW16 4BZ Tel 0208 679 1828, 0200 765 1070 email norburymirchmasalarestaurant.co.uk Tooting restaurant 213 Upper Tooting Road London SW17 7TG Tel 0208 672 7500, 0208 767 8638 e-mail tootingmirchmasalarestaurant.co.uk Southall Restaurant 171-173 The Broadway Southall, Middlesex UB1 1LX Tel 0208 867 9222 email southallmirchmasalarestaurant.co.uk East London Restaurant 111-113 moneymaking(prenominal) Road London E1 1RD Tel 0207 377 0155 email eastlondonmirchmasalarestaurant.co.uk Croydon Restaurant 40-42 Southend Road Croydon CR0 1DP Tel 0208 680 3322, 0208-6809898 Email croydonmirchmasalarestaurant.co.uk Ilford Restaurant 7-13 Goodmayes Road, Goodmayes Ilford, IG3 9UH Email ilfordmirchmasalarestaurant.co.uk chock up outline SWOT abstract is a strategical planning asshole used to mark internal factors such(prenominal)(prenominal) as strengths, impuissance of a business and external factors such as opportunities and threats which should be addressed on the right time in golf-club to be victorious over a stop consonant of time. SWOT analysis of Mirch Masala Restaurant is identified and condition as follows. Strengths The outside(prenominal) and interior of the restaurant is clean and straighten out The quality and service of the restaurant has created a good punctuate image over a period of time