Thai Research Report

Annenberg Pubic indemnity Center casing 25. 1 A study by the Annenberg Pubic Policy Center investigested ane major area of business decision pricing practices. Specificially,the study addressed consumer knowledge and attitudes about the practices of online retailers adjusting their outlays correspond to customer characteristics,such as how frequency they buy from the retailer. For example ,a website selling cameras charged different prices for the same sit around depending on whether visitor to the site had previously visited sites that supply price comparisons.In general,charging different prices is called price discrimination and well-grounded unless it discriminates by race or sex or involes antitrust or price-fixing laws . The Annenberg study consisted of telephone interviews conducted with a sample of 15,000 adult,screened to find persons who had affaird the internet in the preceding 30 days. The questionnaire gathered demographic breeding and data about Internet usage .In addition,the interviewer read 17 statement about basic laws and practices related to price discrimination and the targeting of consumers according to their shopping behaviors. Respondents were asked whether each of these statements was true or false. Case Exhibit 25-1 Exhibit 25. 1-4 re-start some of the results from this study Questions 1. The information provided here is not detailed enough for a formal report,but turn in that you are making an information report in a preliminaly stage of the reporting process.Which of these findings do you lack to emphasize as your main point? wherefore? 2. Prepare a writtrnt summary of the findings,using at least(prenominal) two table or chart 3. Prepare two tables or charts that would be suitable to practise an oral presentation of these results. Are they different from the visual aids you prepare for question 2? Why or Why notM Case Exhibit 25. 1-1 Selected Information about the Sample Sex Male 48% Female 52% Online Connection a t Home Dial up connection only 31% Cable modem 18% DSL 25% Cable or DSL with another method 13% dont know 4% No connection at home 9% Self-Ranked expertness Navigating the Internet Beginer 14% Intermediate 40% Advanced 34% Expert 12% source turow,Joseph,Lauren Felfman,and Kimberly Meltzer, spread out to ExploitationAmerican Shoppers online and Offline, APPC report,June 2005,p15 dowloaded at http/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed August 22,2011 Case Exhibit 25. 1-2 Responses to Selected Knowledge Questions Statement Response true(a) False Dont Know Companies today have the ability to follow 80% 8% 12% my activity across many sites on the web It is legal for an online store to charge 38% 29% 33% different people different prices as the same time today By law a site such as Expedia or Orbitz 37% 32% 31% that compares prices on different airlines must include the lowest a irline prices. It is legal for offline store to charge 29% 42% 29% different people different prices as the same time today When a website has a privacy policy,It 59% 25% 16% means the site will not share my information with other website or companies *When the number do not add up to 100%. It is because of a round errow Boldface type indicates the correct anwer. Source turow,Joseph,Lauren Felfman,and Kimberly Meltzer, Open to ExploitationAmerican Shoppers online and Offline, APPC report,June 2005,p20 dowloaded at http/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed August 22,2011 Case Exhibit 25. 1-3 Respones to select Attitude Question Statement Response Agree Disagree Nature Dont know It okeh if a store charges me price based on what it knows about me 8% 91% - 1% It okay if an online store I 11% 87% 1% 1% use charges different prices for the same products during the sam e hour It would bother me to learn that76% 22% 1% 1% other people pay less than I do for the same product It would bother me websites I 57% 41% 2% 1% shop at keep detailed vior buying beha It okay if a store I shop at 50% 47% 2% 1% frequency use information it has about me to create a picture of me that improves the services it provide for me. *When the number do not add up to 100%. It is because of a rounding errow Boldface type indicates the correct anwer. Source turow,Joseph,Lauren Felfman,and Kimberly Meltzer, Open to ExploitationAmerican Shoppers online and Offline, APPC report,June 2005,p22 dowloaded at http/annenbergpubicpolicycenter. org/Downloads/information_and_society/turow_appc_report_web_final. pdf,accessed August 22,2011